Skip to main content

Prediction: Apple will redefine cloud media services using the iPad 2

OK, the iPad 2, I got it figured out.  [Oh, and I was going to post a thing saying where I've been and why I've been away etc. but later okay?]  This post will lack links to sources and support for my speculation because there really isn't any.  This is indeed speculation, a guess, but a smart one (IMHO) that I haven't seen anyone venture and I want some credit when it comes to pass.

This post predicts what the iPad 2 will be about.  First, here's some footage of Apple's huge data center in North Carolina.  It's finished, it's warm, it's ready to go:

Everyone is saying that this is Apple's media streaming iTunes in the cloud.  That's 500,000 square feet of iTunes in the clouds.  As a relevant digression, I must here note that I am at this very moment downloading a rental from iTunes:  the movie Inception.  Great.  I was going to watch it right NOW.  But I can't because Road Runner is messed up and it'll take another 4 hours to download.  Now, how will Apple get around these things?  These kinds of bandwidth restrictions limit the amount of product on-demand services can provide, and the revenue the provider, in this case Apple, can generate.  If that's the case, the capacity of Apple's data center may not be fully utilized. 

I think there is a plan to utilize all 500,000 square feet of that data center and more, and make mad loot at the same time.  It will be a different cloud streaming service than the one we see from, say, Netflix.  I think it will have to be a "while you're asleep / while you're at work" type of service, for video, music, print/magazines, and everything else. 

For instance, I like reading the New York Times on my iPad.  What sucks is waiting for it to load the current issue when I open it.  If I could tell the server that I wanted to read NY Times at 7am (HST) every morning, it could check my bandwidth, and deliver the warmest edition available before I open it.

Same for movies and music.  Think of the older Netflix model using DVDs except not using DVDs.  Queue your stuff up and it'll be instantly there when you're ready to watch it.  Plus trailers and previews of related movies depending on your tastes etc.  Maybe even pre-download movies you might be interested in so that they're there if you say okay.

Music isn't as much of a challenge because the files are relatively tiny.  But with a "pre-downloaded media" method and a good algorithm to choose what you may like, it would work.  You have to sleep but your iPad doesn't.

And you know what?  This service will be just GREAT and we won't know how we lived without it.  It opens up all kinds of possibilities for the creation of new models of journalism and entertainment etcetera. 

I'll bet a dollar something like this will be announced soon and will debut with the iPad 2.  What do you guys think?

H. Doug Matsuoka
2 January 2011
Makiki, Honolulu


Popular posts from this blog

HCDA creates their own anti-homeless police at HAR hearing

While no one was watching, the HCDA (Hawaiʻi Community Development Authority) held  a Hawaii Administrative Rules hearing that creates their own anti-homeless police force, and (incidentally) raises park fees by up to 500%. The affected parks are at the intersection of Honolulu Council Districts 4, 5, and 6, (Trevor Ozawa, Ann Kobayashi, and Carol Fukunaga respectively) but none (or their staff) were present today. These laws were made without any oversight from the public or their elected representatives.

Who knew that such sweeping changes could be made without the oversight of any elected officials? And after one decision making hearing that is accountable to no one? If the Honolulu City Council had to rule on such changes, it would require three full council hearings, and opportunities for public participation at each.

My own interest in attending the hearing was to get some kind of hint as to the mechanism the City would use to curtail First Amendment rights in Thomas Square afte…

What The City Doesn’t Want You To Know About Thomas Square

[This article was originally published by CivilBeat on July 21, 2016. I'm reprinting it with video clips. Doug]

The City of Honolulu plans to close Thomas Square on Aug. 15 for six months and re-open it in February 2017 as something completely different, according to its master plan. Although city officials have unveiled grandiose plans concerning a drastic makeover, there are a number of troubling things they are trying to keep under cover:

1. It will no longer be a public park. The master plan calls for Thomas Square to be transferred from the city’s Department of Parks and Recreation, where it is a public park, to its Department of Enterprise Services. What is it? The department runs the Blaisdell Center, the Waikiki Shell, the zoo and the public golf courses. By way of a memo dated April 28 from the city’s enterprise chief Guy Kaulukukui to the state’s head of the Department of Land and Natural Resources, the city asked the state to make changes to allow a change of purpose for…

Eric Seitz: Pro bono is a crock

At yesterday's "Justice in Jeopardy, Expanding Access to Justice in Challenging Economic Times" at the UH Richardson Law School, Dean of Harvard Law School Martha L. Minow pointed out that one in five Americans now qualify for civil legal assistance because they are within 125% of the Poverty Level -- a record high in the history in the county. As the demand for legal services grows, the available resources continue to diminish, leaving most without the "equal protection" of the law.

I checked out the breakout session on pro bono because I used to work for Hawaii's pro bono referral service, Volunteer Legal Services Hawaii (VLSH).

These days, most pro bono services are not attorneys representing clients, but short informational sessions at legal clinics. Moderator Robert LeClair asked attorney Eric Seitz what he thought of this turn in pro bono services.  This is what Eric said:

"Well, let me start out by saying that I've always thought pro bono w…